Sundial Growers Inc. (“Sundial”) is pleased to announce the appointment of Torsten Kuenzlen as the company’s new Chief Executive Officer. Kuenzlen joins Sundial with over 20 years of global consumer goods experience, bringing best practices from leading Fortune 500 companies including Molson Coors and The Coca Cola Company. His expertise in Sales, Customer Management, Marketing and Supply Chain Management will benefit the Sundial leadership team immediately.
“We wanted an experienced global consumer goods leader and could not have found a better CEO than Torsten to lead Sundial through the explosive growth we have planned for our company in Canada and internationally”, said Sundial Executive Chaiman, Ted Hellard. “The cannabis industry has many similarities to other fast-moving consumer goods, such as beverages, food and cosmetics. Torsten has the experience and leadership skills needed to lead us through this exciting time in our company’s history.”
Kuenzlen previoulsy held leadership positions in global consumer goods organizations for over 20 years, including 17 years with The Coca-Cola Company where he held a variety of executive roles around the world including General Management, Sales, Operations and Marketing. Kuenzlen also worked as Chief Commercial Officer for Molson Coors International in Denver, Colorado and, most recently, as their Global Chief Commercial Officer where he was responsible for Sales and Customers, Marketing, Innovation and Digital.
“I am excited to be joining Sundial as Canada approaches adult-use cannabis legalization and the trend of global legalization for medical and adult-use purposes increases”, said Kuenzlen. “We have the once-in-a-lifetime opportunity to build Sundial into a leading Canadian and international cannabis company and to help shape this new multi-billion dollar consumer industry.”
Torsten’s initial focus with Sundial will be on finalizing its leadership team and building relationships with provincial gaming, liquor and cannabis control boards, retailers of all sizes, other partners and the communities it plans to operate in.
“With the appointment of Torsten as CEO, Sundial continues to strengthen its position as the cannabis company to watch”, added Hellard. “We look forward to sharing more exciting news about our progress in the coming weeks and months.”